• Glenn Svensson
• 10 Dec, 2015

Personalisation for the good of the customer. The strong feeling was that the banks should know more, much more about the individual, family units or small businesses to offer a HIGHLY tailored experience. Bringing all of their services under one place and making sure that all interactions and transactions are used to the benefit of the customer. Omnichannels, including branches, was the only viable platform to deliver this experience, and large amounts of data analysing, profiling and personali
Read more...